옥외 LCD 광고 기계의 특징은 무엇입니까? 우리 모두는 옥외 LCD 광고 기계가 널리 사용된다는 것을 알고 있습니다. 대부분은 대형 쇼핑몰, 슈퍼마켓, 호텔 로비, 레스토랑, 영화관 및 사람들이 모이는 기타 공공 장소에서 사용됩니다. 광고 정보는 대형 화면의 터미널 디스플레이 기기를 통해{0}특정 그룹의 사람들에게 재생됩니다.
The use of outdoor LCD advertising machine requires the support of multimedia playback system. The multimedia playback system uses an intelligent management module on the player side to realize remote management and control of the player, and implements a complete network protocol and remote management and control functions on the server side. With a multimedia advertising machine system, users can flexibly manage remote terminals, multimedia playback quality is not restricted by bandwidth, channels are not restricted by servers, and there can be any number of channels, even each terminal has an independent channel.
옥외 LCD 광고 기계의 독창성은 주로 다음과 같은 측면에서 반영됩니다:
1. 기술 디지털화
It is undeniable that every technological innovation will promote the leap-forward development of social productivity, and the media industry's dependence on technology is even more obvious. The digital technology adopted by digital mobile TV has high technological content and strong technological innovation. The original CRT display is gradually being replaced by the lighter and thinner liquid crystal display, and the outdoor LCD advertising machine has become the future development trend of radio and television.
2. 옥외 LCD 광고 기계에는 넓은 청중이 있습니다.
The huge number of mobile people is the biggest advantage of the audience of the outdoor LCD advertising machine. This feature makes the outdoor LCD advertising machine have a broad living space, and there is no need to worry about being squeezed by traditional TVs. The tentacles of the LCD advertising system can be extended to various systems such as urban bus, subway, taxi and even railway trains. According to statistics, in 2003, the annual train carrying capacity in China reached an astonishing figure of 1.3 billion passengers. Such a huge audience market is the "blind spot" of traditional TV, which just makes the LCD advertising system dominate. I believe everyone already knows how high its potential commercial value is.
3. 즉각적인 보급
Traditional TV has to sit somewhere fixed to watch. It's a luxury for a crowd that's hustling for work during the day. The emergence of outdoor LCD advertising machines allows mobile people to watch anytime, anywhere, and obtain more updated information, which greatly meets people's needs for information in a fast-paced society, and also enriches the cultural life of citizens.
4. 독점 커뮤니케이션
In traditional TV communication, the audience has relative initiative - when TV programs are switched to advertisements, the public is more willing to change channels and subjectively avoid "ad bombing", which weakens the effect of advertising information dissemination to a certain extent. Audiences can choose when and what to watch, and change channels at any time, which is not ideal for advertising communication. And the special media communication of outdoor LCD advertising machine, because of its uniqueness and compulsion, makes "monopoly" a big advantage.
Because the audience targeted by the outdoor LCD advertising machine is in a relatively passive state of "moving", there is basically no "remote control" selectivity for the preset communication content of the outdoor LCD advertising machine, and it has a certain preset communication content. 's necessity. Although the monopolistic communication of outdoor LCD advertising machines deprives viewers of the right to change channels at any time, for those groups such as regular commuters, it is conducive to cultivating the public to watch the same program of outdoor LCD advertising machines in groups. From a psychological point of view, consumers who are on the move or riding in a car will spontaneously search for more information in their free time with "nothing to do", so that they will not conflict with the liquid crystal display. Information dissemination of advertisements, for some preset content (such as advertisements), the dissemination effect is better, so that the effect of advertisement dissemination can be guaranteed.
5. 내부 접근성
The LCD advertising information release system is prepared and constructed by enterprises and merchants. The audience does not need to increase personal investment and consumption costs, but only needs to pay "attention" resources, which is easy for the public to accept. Aiming at this point, the popularization of LCD advertising is a kind of business that can both profit and have the nature of social welfare.
6. 정보 활용의 극대화
기존 정보를 가장 광범위한 인구에게 제공하고 가장 큰 경제적, 사회적 이익을 창출하는 방법은 항상 미디어의 관심사이자 생각이었습니다. 전통적인 TV 미디어에서 정보를 사용하는 것은 정당한 가치를 발휘하지 못합니다. 이에 반해 새로운 옥외용 LCD 광고기의 등장은 정보 활용도를 극대화하고 가치를 극대화할 수 있다.
7. 높은 비용 성능
광고주는 가장 비용 효율적인{0}광고가 가장 타겟 소비자에게 제품 또는 브랜드 정보를 전달해야 합니다. 옥외용 LCD 광고 기계는 광고주에게{1}새롭고 가치 있는-가치{3}}를 광고주에게 제공한다고 할 수 있습니다.
첫째, 정보는 하루 종일 방송되며 시청자는 24시간 시청할 수 있습니다. LCD 광고는 다양한 청중을 위해 다양한 프로그램과 광고 콘텐츠를 방송할 수 있으므로 각 시간대를 광고의 황금 시간대로 만듭니다.
둘째, 청중이 넓고 가장 가치 있는 사람들이 직접 타겟이 됩니다. 넓은 청중과 거대한 수의 떠 다니는 사람들은 LCD 광고 청중의 가장 큰 장점입니다. 그 보급 또는 서비스의 대상은 도시와 도시 사이의 인구 밀도가 높은 지역의 유동 인구를 포함합니다. 이러한 청중에는 일반 소비자 그룹과 주류 소비자 그룹이 모두 포함됩니다. 따라서 강박적으로 시청하는 매체인 LCD 광고는 빠르게 움직이는 소비재의{0}커뮤니케이션을 위한 좋은 선택이 되어야 합니다.
8. 고객에게 새로운 기회 제공
The traditional media is relatively fixed, and consumers have quite a lot of complaints about the stereotypes of advertisements, but no one can escape them, and they are passively accepting them. It depends on whose advertisements are creative and whose advertisements are effective. The content of advertisements continues to sublimate, and on the other hand, they are struggling to find a new communication carrier, and the emergence of outdoor LCD advertising machines just solves this problem. Its broad audience is the most comprehensive consumer, so it is easier to get the attention of consumers, so the advertising communication is more in place and more influential.
첫째, 매우 높은 광고 도달률은 광고 공세를 빠르고 효과적으로 시작할 수 있습니다. LCD 광고의 특수한 커뮤니케이션 모드와 광범위한 커뮤니케이션 채널로 인해 광고 정보는 수만 명에게 전달될 수 있습니다.
둘째, 신문, 라디오 방송국 및 기타 미디어와 비교할 때 동영상 광고의 1000명당 비용(CMP)은 신문, 라디오 방송국 및 기타 1000명당 비용의 10분의 1에 불과한 비교적 낮은{0} 상대적으로 광고비를 절약할 수 있는 미디어.
Third, compared with cable television media, the advertising capacity is large, the content is refurbished quickly, and the information continuity is good. The population flow is large, the media audience rate is high, and the passenger's attention is high.
넷째, 옥외광고에 비해 가독성, 가시성, 정보전달의 완전성 등의 장점이 있다.
다섯째, TV 광고는 입체감이 강하고{0}밝은 색상과 더 지속적인 움직임의 특징을 가지고 있어 인쇄 광고보다 장점이 있으며 특히 브랜드 이미지 홍보에 적합합니다.
What are the characteristics of the above outdoor LCD advertising machine to share with you here, outdoor LCD advertising machine is different from traditional newspapers, magazines, radio, TV and other media, it can help enterprises to carry out good publicity anytime and anywhere, that is The eight characteristics shared above, I hope to help everyone.
