Digital signage, as an advertising indicator medium, can be seen everywhere in our lives. It has low cost and high utilization rate, and is a digital display device with high efficiency. For modern supermarkets, low-cost product shelf placement and organization cannot be accomplished without digital signage. For meeting rooms, visual and variable meeting room occupancy information cannot be presented without digital signage.
The reason why digital signage can be widely used outdoors and indoors also stems from its own packaging characteristics. Its structure is easy to install, wind and dust proof, and can adapt to a variety of scenarios. Walking on the road, it is difficult for you to ignore this kind of intuitive and visible modern display medium. With its gorgeous display effect, digital signage has become a beautiful landscape to dress up the city.
Commercial display products continue to raise the technical level, and the market heat continues to increase
With the continuous improvement of commercial display RD technology, the relevant subdivision products have undergone great changes. The seam of LCD splicing large screen has gradually narrowed to 0.3 mm, and the small-pitch LED large screen has entered the cinema, which has excited the entire industry. So for digital signage, what are the tech hotspots of 2018? Today, we will focus on the technology development trend of such products in 2018!
From the perspective of the entire technology industry, artificial intelligence can definitely be regarded as a hot word in technology. In the middle of 2018, the author noticed that artificial intelligence has been able to respond quickly and accurately recognize human speech. Compared with the experience in previous years, the progress has been remarkable. This is good news for the entire tech industry to invest in and keep an eye on.
Strong interactivity broadens the application field of digital signage products
Digital signage, which is covered in the commercial display market, will certainly not be able to avoid the combination of artificial intelligence. For products such as digital signage, adding interactive features is especially important. Only after the interaction is enhanced, can the small screen show a broader application prospect.
"Face brushing" is only an entry-level function of smart digital signage, and the deep learning algorithm can also expand more application scenarios. At present, digital signage has been able to achieve simple listening, speaking and viewing after combining with artificial intelligence. Entering a fast food restaurant, people can quickly order food; in shopping malls, they can also see small display boards that respond well. In the future, the combination of digital signage and artificial intelligence can be more in-depth, so that digital signage can also learn deeply and develop to the stage of active "thinking".
After completing the transformation to improve the level of intelligence, digital signage will face the challenge of miniaturization and volume compression. Miniaturized digital signage has broad prospects, which is mainly reflected in the fact that the product can be used in the portable field to achieve the experience effect of being like a shadow. Users no longer need traditional map guidance, as long as they go in a certain direction, they can quickly learn the specific direction.
Miniaturized digital signage can also achieve the effect of wearing, so that instructions follow
Of course, miniaturized digital signage can also facilitate users to achieve a variety of individual identification to replace traditional brand names. The ultra-thin volume is also convenient for users to wear, and it can also increase the storage space. It can be said that as long as the miniaturization of digital signage is realized, the improvement of personalized instruction methods can be realized.
Small digital signage is realized based on the miniaturization of traditional computer structure
Whether it is active guidance or passive indication, small digital signage is realized based on the miniaturization of traditional computer structure. After convenient transportation and storage, the operation speed of miniaturized digital signage can also be quickly improved, and even the compatibility of products can be greatly improved.
At present, small-pitch LED large-screen products have been able to enter the theater, which shows that the commercial road of this type of technology is perfect enough. At this time, if digital signage can be successfully combined with small-pitch LEDs, it means that the market segment will continue to be opened, which will provide users with more choices.
Let digital signage go outdoors is one of the reasons for the pursuit of product brightness
Digital signage, like all commercial display devices, also needs brightness to support it to broaden the application scenarios. The combination of small-pitch LEDs and digital signage enables the final product to be used freely in a brighter environment, and the use of space will be freer, and hopefully no longer afraid of direct sunlight.
The modularity of LED products makes it easier to install and maintain
In addition, small-pitch LEDs can also reduce certain follow-up maintenance costs. For digital signage exposed to outdoor environments, damage is commonplace. The small-pitch LED has the characteristics of easy installation and easy module replacement, which enables it to improve the environmental adaptability of digital signage. In addition, small-pitch LEDs can also reduce certain follow-up maintenance costs. For digital signage exposed to outdoor environments, damage is commonplace. The small-pitch LED has the characteristics of easy installation and easy module replacement, which enables it to improve the environmental adaptability of digital signage.
Summary: Judging from the trend of artificial intelligence interaction, miniaturization, and small-pitch LEDization, digital signage in 2018 will greatly shorten the distance between users and products. For users, they will be able to come into contact with more user-friendly products, and feel in-depth interaction and autonomous information provided by the product during the experience. For upstream manufacturers, the pressure is even greater, because from a trend point of view, they need to cooperate with more related companies in order to produce products that are more relevant to the times. But no matter how digital signage changes in 2018, innovation and change will remain an eternal topic.
