현대 국내 옥외 광고는 활발한 발전을 위한 절호의 기회를 맞이하고 있습니다. 새로운 기술, 새로운 개념 및 새로운 사고와 함께 옥외 광고는 브랜드 홍보 및 커뮤니케이션에 적합한 새로운 유형을 개발하여 현대적인 옥외 광고 개발의 새로운 트렌드를 형성합니다. 브랜드 커뮤니케이션은 새로운 힘과 에너지를 추가합니다. , 새로운 브랜드 커뮤니케이션 가치를 창출합니다. 이러한 추세에 따라 옥외 광고 기계가 버섯처럼 등장했습니다! 그렇다면 사람들이 옥외 미디어 광고 기계에 가장 많이 노출되는 장소는 어디일까요?
상업 기업 광고 및 미디어 선택
기업과 기업이 옥외광고를 정확하게 배치할 때 고민하는 문제는 대개 특정 매체 선택에 초점이 맞춰져 있습니다. 옥외 광고를 위한 청중을 측정하는 것은 메트릭이 됩니다. 예를 들어, 옥외 광고 청중을 대상으로 한 설문 조사에 따르면 옥외 광고 기계와 가장 자주 접촉하는 곳은 번화한 상업 지구로 총 옥외 광고 기계 청중 수의 80%를 차지합니다. 그 뒤를 도로와 차량, 좌우 비율이 약 60%입니다. 그리고 50% 이상이 버스를 기다리면서 옥외광고기를 접했고, 30% 이상이 주거지역, 지하철역 등에서 옥외광고기를 접했다.
About 30 percent of the respondents came into contact with outdoor advertising machines at stations, airports and other places, and 20 percent saw outdoor advertising machines on highways. This set of static figures helps us to have a preliminary understanding of the audience communication of outdoor advertising. In the specific operation process, in terms of media selection, experienced advertising companies are often required to consider the human factors and environmental characteristics of the advertising placement area, and choose outdoor advertising media suitable for brand communication. Extensive outdoor advertising is no longer applicable, and outdoor advertising that emphasizes news effects cannot gather people's attention for a long time, and cannot bring real benefits to enterprises. Now, domestic outdoor advertising machine business enterprises are more professional, and can customize outdoor advertising machines for commercial enterprises and brands, which has become one of the products that cannot be obtained in the process of brand communication.
전자 디스플레이 기술이 주류가 됨
The communication advantages of outdoor advertising are gradually emerging, one of which is the gradually mature technical support and outstanding visual effects bring people a pleasing experience. The technological development of outdoor advertising machines in recent years has been accompanied by the global innovation and mature application in the field of electronic display technology, which has changed the monotonous billboard face of outdoor advertising machines. In 2012, domestic advertisers ranked third with a market share of more than 16 percent in digital media, but their annual growth rate of more than 15 percent ranked first among all media, the largest increase. This also shows that the mature application of modern electronic display technology is affecting outdoor advertising media. The wide application of LED display technology has gained a good application prospect due to its advantages of high screen brightness, energy saving, rich colors, and diversified playback modes. The background of this wide application is that the LED electronic display industry is entering a mature period, and both in terms of economic benefits and performance effects of this technology are incomparable with the past image display technologies. In the current dissemination of outdoor advertising media, new technologies have been able to meet people's needs for color, clarity and dynamic images, and are gradually accepted by advertisers and operators in terms of economy and expressiveness. It is certain that in the future, LED electronic display technology will gradually replace traditional materials and performances such as traditional inkjet, neon lights, and billboards. The application of new technology is attracting the attention of advertisers, thus prompting more brands to use this technology to promote and disseminate outdoor advertising.
영리 기업과 기타 광고주가 옥외 광고에 대한 투자를 점차 늘려 옥외 전자 디스플레이 기술도 변화하고 옥외 광고 기계가{0}상업 기업 브랜드 스테이션, 옥외 광고의 비전에 다시 진입할 수 있게 했기 때문입니다. 기계는 기존 미디어에 영향을 줄 수 있습니다. , 새로운 옥외 광고 매체로!
공유:
