사물 인터넷 시대에 디지털 사이니지는 상호 연결의 새로운 기회를 제공했습니다.

Jul 15, 2021

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사물 인터넷은 연결된 사물의 인터넷입니다. 사물인터넷은 지능적 인식, 식별 기술, 유비쿼터스 컴퓨팅 등의 통신 인식 기술을 통한 네트워크 통합에 널리 활용되고 있다. 사물 인터넷 시대의 도래와 함께 디스플레이를 핵심으로 하는 디지털 디스플레이 장치와 디지털 장치를 연결하는 상호 연결 기술은 사람과 사물을 연결하는 기회를 제공하고 있습니다.


Digital signage has undergone stand-alone players, networked digital signage and even interactive digital signage, changing again and again. It has also experienced a series of innovations from hard technology to soft technology. However, it is undeniable that the development speed of digital signage software and cloud development is still very slow. If the interconnection network is greatly developed, it will make the outdoor digital signage develop by leaps and bounds again, and the connectivity of the digital signage industry will also shift from the original small-scale local area network connection to the ubiquitous real "smart IoT" city.


On October 18th, the author came to Allwinner to communicate with Allwinner with the commercial display study tour of Shenzhen LCD Association. In Zhuhai Allwinner's MANS strategy: M—multimedia development strategy, A—simulated artificial intelligence development Strategy, S - service, and N refers to the direction of interconnection. In the face of the question of "what is the future layout of Allwinner's technology in commercial display", Wang Xinrong, general manager of the third department of Allwinner's technology business, also said that the interconnection technology between devices will be added to the development of Allwinner's commercial display. In the grand strategy, the use of interconnection and interoperability allows commercial display equipment to form an effective ecological chain, not just a single screen. Shenzhen Zeolite Intelligent Technology Co., Ltd., which has assets of 2.1 billion, also entered the advertising machine market with the advantages of 3G and 4G network modules.


In the author's opinion, the development strategy of Quanzhi and Zeolite is undoubtedly a rather advanced non-mainstream development strategy in the digital signage, advertising machine and other markets. In today's age when hardware is relatively mature, it must be a bloodbath to develop digital signage or commercial display with hardware as a breakthrough. With its own advantages as the breakthrough point, it can go a step further and open up a blue ocean market on the basis of not forgetting the "root". Such personalized development will not only expand the market for itself, but also expand the large market of the digital signage industry. Furthermore, the digital signage system from the management end to the device end is not difficult, and the development is indeed not a big development. From the cloud, to the management end, and the device end, the use of interconnection technology is used to communicate and update the device data in real time. The effect is self-explanatory, and the growth benefits brought to users of digital signage equipment are also predictable.


21세기의 발전, 다각화 개발은 대부분의 대기업의 발전 경로이며,{1}다선 생태 사슬 전략도 널리 사용되어 저가형 디지털 사이니지{2} 제조업체가 살아남기 위해, 저가 제조업체의{3}}생존 경로는 기존 디지털 사이니지를 사용하는 것입니다. 채널의 이익을 유지하는 것은 한 줄로 강력한 기술을 개발하고 블루오션 해변 전투를 하는 것입니다. 상호 연결이 좋은 선택이 될 수 있습니다.


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